FRAMEWORK FOR MARKETING MANAGEMENT 2ED

Le Monde En Tique

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Ouvrage 0-13-120427-0 : FRAMEWORK FOR MARKETING MANAGEMENT 2ED
This text has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, developing strategies, delivering and managing successful marketing programs. This streamlined approach offers greater classroom flexibility and is designed to allow for the seamless integration of CD-ROM simulations and Internet technologies.

Auteur : KOTLER
Editeur : PRENTICE HALL
Nombre de pages : 0
Date de publication : 02 2002

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